Hard & Soft Baits

Gulp!® Saltwater Sand Eel - 5" - Sapphire Shine The extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait... More Details

Gulp!® Saltwater Sand Eel - 5" - Silver Mud The extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait! Au... More Details

Gulp!® Saltwater Swimming Mullet - 5" - Pearl White The extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft ... More Details

Gulp!® Saltwater Swimming Mullet - 5" - Pink Shine The extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft b... More Details

Gulp!® Saltwater Swimming Mullet 6" - Pink Shine The extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bai... More Details

Gulp!® Swimming Mullet 6" - Nuclear Chicken The extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait! Au... More Details

Gulp® Saltwater Swimming Mullet 5" - Nuclear Chicken The extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft... More Details

2-1/4" Dipsy Diver - Black/Black Bottom Moon Jelly The special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right,... More Details

2-1/4" Dipsy Diver - Chartreuse/Silver Bottom Moon Jelly The special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or ... More Details

2-1/4" Dipsy Diver - Clear/Clear Bottom Moon Jelly The special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right,... More Details

2-1/4" Dipsy Diver - Fire/Silver Bottom Moon Jelly The special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right,... More Details

2-1/4" Dipsy Diver - Kelly Green/Silver Bottom Moon Jelly The special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or... More Details

2-1/4" Dipsy Diver - Silver/Silver Bottom Crush The special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as... More Details

20' Jet Driver - Black Moon Jelly The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. Th... More Details

20' Jet Driver - Blue UV Moon Jelly The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. ... More Details

20' Jet Driver - Clear UV Moon Jelly The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure.... More Details

20' Jet Driver - Metallic Blue Moon Jelly The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the struc... More Details

20' Jet Driver - Purple UV Moon Jelly The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure... More Details

20' Jet Driver - Silver Crush The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The pr... More Details

3-1/4" Dipsy Diver - Black/Black Bottom Moon Jelly The special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right,... More Details

3-1/4" Dipsy Diver - Chartreuse/Silver Bottom Moon Jelly The special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or ... More Details

3-1/4" Dipsy Diver - Clear/Clear Bottom UV Moon Jelly The special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or rig... More Details

3-1/4" Dipsy Diver - Fire/Silver Bottom Moon Jelly The special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right,... More Details

3-1/4" Dipsy Diver - Kelly Green/Silver Bottom Moon Jelly The special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or... More Details

3-1/4" Dipsy Diver - Silver/Silver Bottom Crush The special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as... More Details

30' Jet Driver - Black Moon Jelly The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. Th... More Details

30' Jet Driver - Blue UV Moon Jelly The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. ... More Details

30' Jet Driver - Clear UV Moon Jelly The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure.... More Details

30' Jet Driver - Metallic Blue Moon Jelly The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the struc... More Details

30' Jet Driver - Purple UV Moon Jelly The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure... More Details

30' Jet Driver - Silver UV Crush The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The... More Details

4-1/8" Dipsy Diver - Black/Black Bottom Moon Jelly The special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right,... More Details

4-1/8" Dipsy Diver - Chartreuse/Silver Bottom Moon Jelly The special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or ... More Details

4-1/8" Dipsy Diver - Clear/Clear Bottom UV Moon Jelly The special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or rig... More Details

4-1/8" Dipsy Diver - Fire/Silver Bottom Moon Jelly The special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right,... More Details

4-1/8" Dipsy Diver - Kelly Green/Silver Bottom Moon Jelly The special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or... More Details

4-1/8" Dipsy Diver - Silver/Silver Bottom Crush The special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as... More Details

40' Jet Driver - Metallic Blue Moon Jelly The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the struc... More Details

Money Roll Flasher - 11" - 2 Face UV Guide Tested, Abused, and Approved! Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and l... More Details

Money Roll Flasher - 11" - Blue Kamikaze UV Guide Tested, Abused, and Approved! Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durabilit... More Details

Money Roll Flasher - 11" - Brandon's Secret Guide Tested, Abused, and Approved! Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durabilit... More Details

Money Roll Flasher - 11" - Chrome Ladder Guide Tested, Abused, and Approved! Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability a... More Details

Money Roll Flasher - 11" - Chrome Scale Guide Tested, Abused, and Approved! Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability an... More Details

Money Roll Flasher - 11" - Citrus Nugget Guide Tested, Abused, and Approved! Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability a... More Details

Money Roll Flasher - 11" - Glow Biohazard Guide Tested, Abused, and Approved! Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability ... More Details

Money Roll Flasher - 11" - Glow Blue Crush Guide Tested, Abused, and Approved! Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability... More Details

Money Roll Flasher - 11" - Nuclear Carbon Glow Guide Tested, Abused, and Approved! Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durabi... More Details

Money Roll Flasher - 11" - Pearl Blue Skeleton Guide Tested, Abused, and Approved! Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durabi... More Details

Money Roll Flasher - 11" - Rainbow Crush Guide Tested, Abused, and Approved! Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability a... More Details

Money Roll Flasher - 11" - Razzle Dazzle Guide Tested, Abused, and Approved! Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability a... More Details

Money Roll Flasher - 8-1/4" - 2 Face UV Guide Tested, Abused, and Approved! Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability an... More Details

Money Roll Flasher - 8-1/4" - Blue Kamikaze UV Guide Tested, Abused, and Approved! Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durabi... More Details

Money Roll Flasher - 8-1/4" - Brandon's Secret Guide Tested, Abused, and Approved! Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durabi... More Details

Money Roll Flasher - 8-1/4" - Chrome Ladder Guide Tested, Abused, and Approved! Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durabilit... More Details

Money Roll Flasher - 8-1/4" - Chrome Scale Guide Tested, Abused, and Approved! Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability... More Details

Money Roll Flasher - 8-1/4" - Citrus Nugget Guide Tested, Abused, and Approved! Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durabilit... More Details

Money Roll Flasher - 8-1/4" - Glow Biohazard Guide Tested, Abused, and Approved! Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durabili... More Details

Money Roll Flasher - 8-1/4" - Glow Blue Crush Guide Tested, Abused, and Approved! Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durabil... More Details

Money Roll Flasher - 8-1/4" - Nuclear Carbon Glow Guide Tested, Abused, and Approved! Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for dur... More Details

Money Roll Flasher - 8-1/4" - Pearl Blue Skeleton Guide Tested, Abused, and Approved! Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for dur... More Details

Money Roll Flasher - 8-1/4" - Rainbow Crush Guide Tested, Abused, and Approved! Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durabilit... More Details

Money Roll Flasher - 8-1/4" - Razzle Dazzle Guide Tested, Abused, and Approved! Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durabilit... More Details

CountDown® Magnum® Elite 145 - 5-3/4" - Armored Dorado Built upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elit... More Details

CountDown® Magnum® Elite 145 - 5-3/4" - Armored Flying Fish UV Built upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magn... More Details

CountDown® Magnum® Elite 145 - 5-3/4" - Armored Green Mackerel Built upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magn... More Details

CountDown® Magnum® Elite 145 - 5-3/4" - Armored Hot Pink UV Built upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum®... More Details

CountDown® Magnum® Elite 145 - 5-3/4" - Armored Pearl Orange Built upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum... More Details

CountDown® Magnum® Elite 145 - 5-3/4" - Armored Purple Mackerel Built upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Mag... More Details

CountDown® Magnum® Elite 145 - 5-3/4" - Armored Real Red Bait Built upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnu... More Details

CountDown® Magnum® Elite 145 - 5-3/4" - Armored Sardine Built upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Eli... More Details

CountDown® Magnum® Elite 145 - 5-3/4" - Armored Silver Mackerel Built upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Mag... More Details

CountDown® Magnum® Elite 145 - 5-3/4" - Armored Wahoo UV Built upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® El... More Details

CountDown® Magnum® Elite 185 - 7" - Armored Dorado Built upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite ha... More Details

CountDown® Magnum® Elite 185 - 7" - Armored Flying Fish UV Built upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® ... More Details

CountDown® Magnum® Elite 185 - 7" - Armored Green Mackerel Built upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® ... More Details

CountDown® Magnum® Elite 185 - 7" - Armored Hot Pink UV Built upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Eli... More Details

CountDown® Magnum® Elite 185 - 7" - Armored Pearl Orange Built upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® El... More Details

CountDown® Magnum® Elite 185 - 7" - Armored Purple Mackerel Built upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum®... More Details

CountDown® Magnum® Elite 185 - 7" - Armored Real Red Bait Built upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® E... More Details

CountDown® Magnum® Elite 185 - 7" - Armored Sardine Built upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite h... More Details

CountDown® Magnum® Elite 185 - 7" - Armored Silver Mackerel Built upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum®... More Details

CountDown® Magnum® Elite 185 - 7" - Armored Wahoo Built upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has... More Details

Husky Magnum 15 - 5-1/2" - Blue Sardine This heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequen... More Details

Husky Magnum 15 - 5-1/2" - Bonito This heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rat... More Details

Husky Magnum 15 - 5-1/2" - Dorado This heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rat... More Details

Husky Magnum 15 - 5-1/2" - Hot Pink UV This heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequenc... More Details

Husky Magnum 15 - 5-1/2" - Purple Mackerel This heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-freq... More Details

Husky Magnum 15 - 5-1/2" - Red Head This heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency r... More Details

Husky Magnum 15 - 5-1/2" - Sailfish UV This heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequenc... More Details

Husky Magnum 15 - 5-1/2" - Silver This heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rat... More Details

Husky Magnum 15 - 5-1/2" - Silver Blue Mackerel This heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high... More Details

Husky Magnum 15 - 5-1/2" - Wahoo UV This heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency r... More Details

Husky Magnum 25 - 6-1/4" - Blue Sardine This heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequen... More Details

Husky Magnum 25 - 6-1/4" - Bonito This heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rat... More Details

Husky Magnum 25 - 6-1/4" - Dorado This heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rat... More Details

Husky Magnum 25 - 6-1/4" - Hot Pink UV This heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequenc... More Details

Husky Magnum 25 - 6-1/4" - Purple Mackerel This heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-freq... More Details

Husky Magnum 25 - 6-1/4" - Red Head This heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency r... More Details

Husky Magnum 25 - 6-1/4" - Sailfish UV This heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequenc... More Details

Husky Magnum 25 - 6-1/4" - Silver This heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rat... More Details