Hard & Soft Baits

Husky Magnum 25 - 6-1/4" - Silver Blue Mackerel This heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high... More Details

Husky Magnum 25 - 6-1/4" - Wahoo UV This heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency r... More Details

Sarda™ 22 - Bigeye Scad Built from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda™ doesn’t fear the meanest predators in the sea. Sarda™ can... More Details

Sarda™ 22 - Blue Sardine Built from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda™ doesn’t fear the meanest predators in the sea. Sarda™ ca... More Details

Sarda™ 22 - Dorado Built from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda™ doesn’t fear the meanest predators in the sea. Sarda™ can be t... More Details

Sarda™ 22 - Fire Tiger Built from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda™ doesn’t fear the meanest predators in the sea. Sarda™ can ... More Details

Sarda™ 22 - Flying Fish Built from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda™ doesn’t fear the meanest predators in the sea. Sarda™ can... More Details

Sarda™ 22 - Gold Fluorescent Red Built from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda™ doesn’t fear the meanest predators in the sea. S... More Details

Sarda™ 22 - Pink Dorado Built from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda™ doesn’t fear the meanest predators in the sea. Sarda™ can... More Details

Sarda™ 22 - Purple Mackerel Built from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda™ doesn’t fear the meanest predators in the sea. Sarda™... More Details

Sarda™ 22 - Real Red Bait Built from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda™ doesn’t fear the meanest predators in the sea. Sarda™ c... More Details

Sarda™ 22 - Red Head UV Built from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda™ doesn’t fear the meanest predators in the sea. Sarda™ can... More Details

Sarda™ 22 - Sailfish UV Built from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda™ doesn’t fear the meanest predators in the sea. Sarda™ can... More Details

Sarda™ 22 - Silver Blue Mackerel Built from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda™ doesn’t fear the meanest predators in the sea. S... More Details

Sarda™ 22 - Wahoo UV Built from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda™ doesn’t fear the meanest predators in the sea. Sarda™ can be... More Details

Skitter Walk® 08 - Green Mullet Superior construction assures a perfect swimming bait right out of the box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking the Dog." Features:   Rapala® "walk-the... More Details

Skitter Walk® 08 - Holographic Bone Chartreuse Superior construction assures a perfect swimming bait right out of the box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking the Dog." Features:   Ra... More Details

Skitter Walk® 08 - Holographic Orange Gold Superior construction assures a perfect swimming bait right out of the box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking the Dog." Features:   Rapala... More Details

Skitter Walk® 08 - Hot Pink & Silver Superior construction assures a perfect swimming bait right out of the box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking the Dog." Features:   Rapala® "wal... More Details

X-Rap® Long Cast 4-3/4" - Purple Mackerel Designed for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater p... More Details

X-Rap® Long Cast 4-3/4" Hot Pink UV Designed for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predato... More Details

X-Rap® Long Cast 5-1/2" - Blue Mackerel Designed for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater pre... More Details

X-Rap® Long Cast 5-1/2" - Purple Mackerel Designed for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater p... More Details

X-Rap® Long Cast 5-1/2" Hot Pink UV Designed for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predato... More Details

X-Rap® Magnum Stick 17 - Anchovy Throw the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retrieves. O... More Details

X-Rap® Magnum Stick 17 - HD Blue Sardine Throw the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retr... More Details

X-Rap® Magnum Stick 17 - HD Bonito Throw the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retrieves.... More Details

X-Rap® Magnum Stick 17 - HD Ghost Throw the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retrieves. ... More Details

X-Rap® Magnum Stick 17 - HD Hot Pink UV Throw the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retri... More Details

X-Rap® Magnum Stick 17 - HD Red Head UV Throw the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retri... More Details

X-Rap® Magnum Stick 17 - HD Sailfish UV Throw the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retri... More Details

X-Rap® Magnum Stick 17 - HD Silver Blue Mackerel Throw the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggress... More Details

X-Rap® Magnum Stick 17 - HD Wahoo UV Throw the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retrieve... More Details

X-Rap® Magnum Stick 17 - Mullet Throw the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retrieves. On... More Details

X-Rap® Magnum Stick 17 - Pilchard Throw the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retrieves. ... More Details

X-Rap® Magnum Stick 17 - Purple High Voltage Throw the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive ... More Details

X-Rap® Magnum® 15 - HD Flying Fish X-Rap® Magnum® runs perfectly right out of the box, with no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder... More Details

X-Rap® Magnum® 15 - HD Squid X-Rap® Magnum® runs perfectly right out of the box, with no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the a... More Details

X-Rap® Magnum® 15 Blue Sardine The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 fe... More Details

X-Rap® Magnum® 15 Bonito The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, et... More Details

X-Rap® Magnum® 15 Bunker The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, et... More Details

X-Rap® Magnum® 15 Dorado The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, et... More Details

X-Rap® Magnum® 15 Glass Ghost The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 fee... More Details

X-Rap® Magnum® 15 Gold Green Mackerel The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 t... More Details

X-Rap® Magnum® 15 Hot Head The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, ... More Details

X-Rap® Magnum® 15 Hot Pink UV The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 fee... More Details

X-Rap® Magnum® 15 Purple Mackerel The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15... More Details

X-Rap® Magnum® 15 Redhead The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, e... More Details

X-Rap® Magnum® 15 Redhead UV The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet... More Details

X-Rap® Magnum® 15 Sailfish UV The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 fee... More Details

X-Rap® Magnum® 15 Silver The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, et... More Details

X-Rap® Magnum® 15 Silver Blue Mackerel The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 ... More Details

X-Rap® Magnum® 15 Spotted Minnow The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 ... More Details

X-Rap® Magnum® 15 Wahoo UV The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, ... More Details

X-Rap® Magnum® 20 - HD Flying Fish X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the ac... More Details

X-Rap® Magnum® 20 - HD Squid X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. ... More Details

X-Rap® Magnum® 20 Blue Mackerel The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 f... More Details

X-Rap® Magnum® 20 Bonito The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, et... More Details

X-Rap® Magnum® 20 Bunker The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, et... More Details

X-Rap® Magnum® 20 Dorado The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, et... More Details

X-Rap® Magnum® 20 Firetiger The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet,... More Details

X-Rap® Magnum® 20 Glass Ghost The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 fee... More Details

X-Rap® Magnum® 20 Gold Green Mackerel The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 t... More Details

X-Rap® Magnum® 20 Hot Head The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, ... More Details

X-Rap® Magnum® 20 Hot Pink UV The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 fee... More Details

X-Rap® Magnum® 20 Lime Light UV The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 f... More Details

X-Rap® Magnum® 20 Purple Mackerel The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15... More Details

X-Rap® Magnum® 20 Redhead The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, e... More Details

X-Rap® Magnum® 20 Redhead UV The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet... More Details

X-Rap® Magnum® 20 Sailfish UV The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 fee... More Details

X-Rap® Magnum® 20 Sardine The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, e... More Details

X-Rap® Magnum® 20 Silver The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, et... More Details

X-Rap® Magnum® 20 Spotted Minnow The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 ... More Details

X-Rap® Magnum® 20 Wahoo UV The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, ... More Details

X-Rap® Magnum® 20 Yellowfin Tuna The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 ... More Details

X-Rap® Magnum® 30 - HD Flying Fish X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the ac... More Details

X-Rap® Magnum® 30 - HD Squid X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. ... More Details

X-Rap® Magnum® 30 Blue Sardine The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 fe... More Details

X-Rap® Magnum® 30 Bonito The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, et... More Details

X-Rap® Magnum® 30 Bunker The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, et... More Details

X-Rap® Magnum® 30 Dorado The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, et... More Details

X-Rap® Magnum® 30 Firetiger The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet,... More Details

X-Rap® Magnum® 30 Glass Ghost The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 fee... More Details

X-Rap® Magnum® 30 Gold Green Mackerel The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 t... More Details

X-Rap® Magnum® 30 Hot Head The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, ... More Details

X-Rap® Magnum® 30 Hot Pink UV The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 fee... More Details

X-Rap® Magnum® 30 Lime Light UV The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 f... More Details

X-Rap® Magnum® 30 Purple Mackerel The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15... More Details

X-Rap® Magnum® 30 Redhead The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, e... More Details

X-Rap® Magnum® 30 Redhead UV The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet... More Details

X-Rap® Magnum® 30 Sailfish UV The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 fee... More Details

X-Rap® Magnum® 30 Silver The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, et... More Details

X-Rap® Magnum® 30 Silver Blue Mackerel The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 ... More Details

X-Rap® Magnum® 30 Silver Fluorescent Chartreuse The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, t... More Details

X-Rap® Magnum® 30 Spotted Minnow The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 ... More Details

X-Rap® Magnum® 30 Wahoo UV The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, ... More Details

X-Rap® Magnum® 30 Yellowfin Tuna The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 ... More Details

X-Rap® Magnum® 40 - HD Flying Fish X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the ac... More Details

X-Rap® Magnum® 40 - HD Squid X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. ... More Details

X-Rap® Magnum® Stick - Mint Green Weighted for long-casts and designed for fast, aggressive retrieves, the X-Rap® Magnum® Stick 17 swims in wide S curves on retrieve. The horizontal line tie allows fo... More Details