Hard & Soft Baits

Vortex® Speed 300 Jig - 7.25" - 10.5oz - Blue Mackerel The Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market today. The hydrodynamic design with opposing conv... More Details

Vortex® Speed 300 Jig - 7.25" - 10.5oz - Black Silver The Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market today. The hydrodynamic design with opposing conve... More Details

Vortex® Speed 200 Jig - 6.25" - 7oz - Sardine The Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market today. The hydrodynamic design with opposing convex and co... More Details

Vortex® Speed 200 Jig - 6.25" - 7oz - Black/Purple The Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market today. The hydrodynamic design with opposing convex a... More Details

Tuna Catcher Rigged 5 - 5.5" - Slushy Features an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favorite “Catcher” family of light trolling lures. Features:... More Details

Tuna Catcher Rigged 5 - 5.5" - Skipjack Features an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favorite “Catcher” family of light trolling lures. Feature... More Details

Tuna Catcher Rigged 5 - 5.5" - Monte Carlo Features an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favorite “Catcher” family of light trolling lures. Feat... More Details

Tuna Catcher Rigged 5 - 5.5" - Mahi Features an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favorite “Catcher” family of light trolling lures. Features: C... More Details

Tuna Catcher Rigged 5 - 5.5" - Candy Floss Features an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favorite “Catcher” family of light trolling lures. Feat... More Details

Tuna Catcher Rigged 5 - 5.5" - Black Knight Features an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favorite “Catcher” family of light trolling lures. Fea... More Details

Kensaki 280 Jig - 7.25" - 9-7/8oz - UV Silver The asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and en... More Details

Kensaki 280 Jig - 7.25" - 9-7/8oz - UV Green Sardine Zebra The asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during d... More Details

Kensaki 280 Jig - 7.25" - 9-7/8oz - UV Chartreuse Glow Zebra The asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during... More Details

Kensaki 280 Jig - 7.25" - 9-7/8oz - Spooky The asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhan... More Details

Kensaki 280 Jig - 7.25" - 9-7/8oz - Slushy The asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhan... More Details

Kensaki 280 Jig - 7.25" - 9-7/8oz - Silver Pink Zebra The asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descen... More Details

Kensaki 280 Jig - 7.25" - 9-7/8oz - Silver Blink The asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and... More Details

Kensaki 280 Jig - 7.25" - 9-7/8oz - Mack Daddy The asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and e... More Details

Kensaki 280 Jig - 7.25" - 9-7/8oz - Hot Sauce The asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and en... More Details

Kensaki 280 Jig - 7.25" - 9-7/8oz - Chartreuse Blink The asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent... More Details

Kensaki 280 Jig - 7.25" - 9-7/8oz - Candy Floss The asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and ... More Details

Kensaki 280 Jig - 7.25" - 9-7/8oz - Blue Lagoon The asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and ... More Details

Kensaki 220 Jig - 6.75" - 7.75oz - UV Silver The asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enh... More Details

Kensaki 220 Jig - 6.75" - 7.75oz - UV Chartreuse Glow Zebra The asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during ... More Details

Kensaki 220 Jig - 6.75" - 7-3/4oz - Spooky The asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhan... More Details

Kensaki 220 Jig - 6.75" - 7-3/4oz - Mack Daddy The asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and e... More Details

Kensaki 220 Jig - 6.75" - 7-3/4oz - Hot Sauce The asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and en... More Details

Kensaki 220 Jig - 6.75" - 7-3/4oz - Chartreuse Blink The asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent... More Details

Kensaki 220 Jig - 6.75" - 7-3/4oz - Candy Floss The asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and ... More Details

Kensaki 220 Jig - 6.75" - 7-3/4oz - Blue Lagoon The asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and ... More Details

Kensaki 170 Jig - 6" - 6oz - UV Green Sardine Zebra The asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent ... More Details

High-Speed Tuna Catcher Rigged 8 - 8" - Slushy The Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevate your high-speed trolling adventures. This meticulously c... More Details

High-Speed Tuna Catcher Rigged 8 - 8" - Skipjack The Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevate your high-speed trolling adventures. This meticulously... More Details

High-Speed Tuna Catcher Rigged 8 - 8" - Rasta The Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevate your high-speed trolling adventures. This meticulously cr... More Details

High-Speed Tuna Catcher Rigged 8 - 8" - Monte Carlo The Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevate your high-speed trolling adventures. This meticulou... More Details

High-Speed Tuna Catcher Rigged 8 - 8" - Mahi The Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevate your high-speed trolling adventures. This meticulously cra... More Details

High-Speed Tuna Catcher Rigged 8 - 8" - Dark Knight The Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevate your high-speed trolling adventures. This meticulou... More Details

High-Speed Tuna Catcher Rigged 8 - 8" - Candy Floss The Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevate your high-speed trolling adventures. This meticulou... More Details

High-Speed Tuna Catcher Rigged 7 - 7.5" - Slushy Discover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted for the serious angler, this 7-inch lure boasts a rev... More Details

High-Speed Tuna Catcher Rigged 7 - 7.5" - Skipjack Discover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted for the serious angler, this 7-inch lure boasts a r... More Details

High-Speed Tuna Catcher Rigged 7 - 7.5" - Rasta Discover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted for the serious angler, this 7-inch lure boasts a revo... More Details

High-Speed Tuna Catcher Rigged 7 - 7.5" - Monte Carlo Discover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted for the serious angler, this 7-inch lure boasts ... More Details

High-Speed Tuna Catcher Rigged 7 - 7.5" - Mahi Discover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted for the serious angler, this 7-inch lure boasts a revol... More Details

High-Speed Tuna Catcher Rigged 7 - 7.5" - Dark Knight Discover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted for the serious angler, this 7-inch lure boasts ... More Details

High-Speed Tuna Catcher Rigged 7 - 7.5" - Candy Floss Discover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted for the serious angler, this 7-inch lure boasts ... More Details

Big Game Catcher 8 - Bleeding Dorado This heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to elicits savage strikes. Whether you rig it with ballyh... More Details

Big Game Catcher 8 - 8.25" - Slushy This heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to elicit savage strikes. Whether you rig it with ballyhoo... More Details

Big Game Catcher 8 - 8.25" - Skipjack This heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to elicit savage strikes. Whether you rig it with ballyh... More Details

Big Game Catcher 8 - 8.25" - Monte Carlo This heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to elicit savage strikes. Whether you rig it with bal... More Details

Big Game Catcher 8 - 8.25" - Mahi This heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to elicit savage strikes. Whether you rig it with ballyhoo, ... More Details

Big Game Catcher 8 - 8.25" - Candy Floss This heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to elicit savage strikes. Whether you rig it with bal... More Details

Big Game Catcher 8 - 8.25" - Black Knight This heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to elicit savage strikes. Whether you rig it with ba... More Details

7385 Tournament Circle Hook 9/0 *50-Pack Offering the widest gap of any tournament-approved circle hook, the VMC® Tournament Circle Hooks are designed to optimize hook rates when live bait trolling fo... More Details

7385 Tournament Circle Hook 8/0 *50-Pack Offering the widest gap of any tournament-approved circle hook, the VMC® Tournament Circle Hooks are designed to optimize hook rates when live bait trolling fo... More Details

X-Rap® Twitchin’ Mullet 3-1/8" Purple Chartreuse The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide, twitching walk-the-dog swimming action. Xtreme Fl... More Details

X-Rap® Twitchin’ Mullet 3-1/8" Hot Pink The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide, twitching walk-the-dog swimming action. Xtreme Flash with ... More Details

X-Rap® Twitchin’ Mullet 3-1/8" Electric Chicken The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide, twitching walk-the-dog swimming action. Xtreme Fla... More Details

X-Rap® Twitchin’ Mullet 2-1/2" Purple Chartreuse   The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide, twitching walk-the-dog swimming action. Xtreme ... More Details

X-Rap® Twitchin’ Mullet 2-1/2" Hot Pink The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide, twitching walk-the-dog swimming action. Xtreme Flash with ... More Details

X-Rap® Twitchin’ Mullet 2-1/2" Electric Chicken The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide, twitching walk-the-dog swimming action. Xtreme Fla... More Details

X-Rap® Twitchin’ Minnow 4" Purple Chartreuse The aggressive side-to-side X-Rap® Twitchin’ Minnow is designed to perform a tight walk-the-dog swimming action. Xtreme Flash with X-Rap® attitude triggers... More Details

X-Rap® Twitchin’ Minnow 4" Electric Chicken The aggressive side-to-side X-Rap® Twitchin’ Minnow is designed to perform a tight walk-the-dog swimming action. Xtreme flash with X-Rap® attitude triggers ... More Details

X-Rap® Shad 06 - Yellow Perch The legendary Shad body shape from Rapala® with X-Rap® attitude. Integrated long-casting system partners with an irresistible rattle to offer classic Rapala® swimming act... More Details

X-Rap® Saltwater 5-1/2" Purple Chartreuse Suspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fi... More Details

X-Rap® Saltwater 5-1/2" Electric Chicken Suspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fis... More Details

X-Rap® Saltwater 5-1/2" - Silver Blue Mackerel Suspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwat... More Details

X-Rap® Saltwater 5-1/2" - Hot Head Suspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries... More Details

X-Rap® Saltwater 5-1/2" - Bunker Suspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries w... More Details

X-Rap® Saltwater 4" Purple Chartreuse Suspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisher... More Details

X-Rap® Saltwater 4" Electric Chicken Suspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheri... More Details

X-Rap® Saltwater 4" - Silver Blue Mackerel Suspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater f... More Details

X-Rap® Saltwater 4" - Bunker Suspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with ... More Details

X-Rap® Saltwater 4-3/4" Purple Chartreuse Suspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fi... More Details

X-Rap® Saltwater 4-3/4" - Silver Blue Mackerel Suspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwat... More Details

X-Rap® Saltwater 4-3/4" - Bunker Suspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries w... More Details

X-Rap® Saltwater 3-1/8" Purple Chartreuse Suspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fi... More Details

X-Rap® Saltwater 3-1/8" Electric Chicken Suspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fis... More Details

X-Rap® Saltwater 3-1/8" - Silver Blue Mackerel Suspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwat... More Details

X-Rap® Magnum® Xtreme 6-1/4" HD Wahoo UV The 8-foot running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water and trigger saltwater speedsters. Sleek, flat sides cre... More Details

X-Rap® Magnum® Xtreme 6-1/4" HD Durado The 8-foot running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water and trigger saltwater speedsters. Sleek, flat sides creat... More Details

X-Rap® Magnum® Xtreme 6-1/4" HD Blue Sardine The 8-foot running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water and trigger saltwater speedsters. Sleek, flat sides... More Details

X-Rap® Magnum® Xplode 170 - Wahoo UV The over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to a... More Details

X-Rap® Magnum® Xplode 170 - Mullet The over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to abs... More Details

X-Rap® Magnum® Xplode 170 - Flying Fish UV The over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strengt... More Details

X-Rap® Magnum® Xplode 170 - Dorado The over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to abs... More Details

X-Rap® Magnum® Xplode 170 - Blue Sardine The over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength ... More Details

X-Rap® Magnum® Xplode 170 - AYU The over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to absorb... More Details

X-Rap® Magnum® Xplode 130 - Mullet The over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to abs... More Details

X-Rap® Magnum® Xplode 130 - Hot Wahoo UV The over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength ... More Details

X-Rap® Magnum® Xplode 130 - Flying Fish UV The over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strengt... More Details

X-Rap® Magnum® Xplode 130 - Dorado The over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to abs... More Details

X-Rap® Magnum® Xplode 130 - Clear The over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to abso... More Details

X-Rap® Magnum® Xplode 130 - Blue Sardine The over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength ... More Details

X-Rap® Magnum® Xplode 130 - AYU The over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to absorb... More Details

X-Rap® Magnum® Stick - Mint Green Weighted for long-casts and designed for fast, aggressive retrieves, the X-Rap® Magnum® Stick 17 swims in wide S curves on retrieve. The horizontal line tie allows fo... More Details

X-Rap® Magnum® 40 - HD Squid X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. ... More Details

X-Rap® Magnum® 40 - HD Flying Fish X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the ac... More Details

X-Rap® Magnum® 30 Yellowfin Tuna The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 ... More Details

X-Rap® Magnum® 30 Wahoo UV The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, ... More Details

X-Rap® Magnum® 30 Spotted Minnow The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 ... More Details